Head of Marketing Training

Ref: 587

Role: Head of Marketing Training

Salary: £35,000 + Profit Share Bonus

Located: Rotherham 

Benefits: 

• 26 days holiday plus bank holidays
• Free parking
• Christmas shutdown, not taken from holiday entitlement
• Profit share bonus
• Company pension – 5% employer contribution
• Continued learning and development 

We are working with Whyy? Change, a reputable training provider based in Rotherham. They are seeking a Head of Marketing Training to join their incredible team.

As leader of this function, you will be accountable for all aspects of their accredited Chartered Institute of Marketing (CIM) and short-course training programmes via both the apprenticeship and commercial funding routes.

The role: 

• Lead and deliver marketing & communication apprenticeship & commercial training programmes to ensure learners achieve certification on time and in full as determined by independent assessment.
• Demonstrate coaching, influencing and relationship management at all levels and upskill learners in the latest thinking, tools & techniques of communication.
• Plan and complete apprenticeship reviews and support learners through to end-point assessment.
• Work in collaboration with their Business Growth team. You will be required to represent Whyy? externally and be actively involved with progressing the sales pipeline from enquiry to on-boarding.
• Be a driven leader on their Operations Board, Communication & Innovation working groups.
• Review existing training programmes and lead the design of new training programmes (Incl. delivery methods, practical simulations and presented materials) in line with the latest awarding body specification and latest industry thinking.
• Innovate to deliver effective solutions to overcome challenges.
• Work with business leaders to apply data driven and practical problem-solving solutions.
• Deliver commercial marketing and communications consultancy and advice to clients to achieve results.
• A commitment to safeguarding, prevent duties and the promotion of British values through enrichment activities with learners. 

The successful candidate: 

Essential:

• Strong working knowledge of marketing & communication methodologies
• Ability to apply methodologies in an operational environment. (Incl. Marketing plans, marketing contexts, relevant strategies, executing & analysing data-driven campaigns, STP, customer journey mapping etc.).
• Ability to teach & coach the methodologies to learners of both technical and non-technical backgrounds.
• Strong organisational and effective time management skills.
• Willingness to lead and make best practice and tailored marketing decisions to advance the company vision for the division.
• Influencing skills to engage stakeholders at all levels.
• Fluency in the latest communication technologies & the ability to analyse results and communicate insights.
• Appetite for continuous learning & professional development – formally/informally.
• Be agile, resilient, and accountable.
• Fit with the culture & live the guiding principles of the business.
• Emotionally intelligent to support their pastoral role.
• Relevant experience in utilising the digital marketing/communications mindset, methodologies, and toolset.
• Relevant experience coaching & mentoring learners to achieve a business goal.
• 5 years’ experience in marketing, three of which should be at a management level or specialist role.
• Qualified to a minimum of CIM Diploma in Professional Marketing (Level 6)
• Maths & English at level 2 or above. 

Desirable:

• Working knowledge of the Chartered Institute of Marketing qualifications
• Understanding of marketing apprenticeship standards and relevant delivery methods
• Understand the governance needs of an OFSTED regulated training programme
• Working knowledge of safeguarding practice and processes
• Experience of working within structured training provision (e.g. Apprenticeships)
• Proven success of implementing the digital marketing/communications methodologies
• Proven teaching ability at this level
• Project Management qualification
• Level 5 or above qualification in leadership & management
• Level 4 CERTIFICATE in Education & Training (CET) or equivalent