Marketing & Social Media Manager

Ref: 109

Role: Marketing & Social Media Manager

Location: Sheffield (Hybrid)

Salary: £30,000 – £35,000 FTE

Hours/Working Pattern: 3-5 days per week with flexible working hours. Hybrid or office-based, with a minimum of one day per month in the office.

Benefits

• 25 days annual leave (depending on working pattern)
• Private Health Insurance
• Death in Service benefit
• Pension scheme (4% employer contribution)
• Full training provided on the company’s software platform
• Flexible working arrangements

An exciting opportunity has arisen for an experienced Marketing & Social Media Manager to take ownership of all marketing activities for a growing B2B software business. This role is ideal for someone who enjoys working independently and can confidently manage a varied marketing workload across multiple client sectors.

Key Responsibilities

• Plan, develop and deliver marketing campaigns to support business objectives.
• Manage and grow the company’s social media presence, with a particular focus on LinkedIn.
• Create engaging content for social media, websites, blogs and email campaigns.
• Produce press releases, case studies and marketing collateral.
• Maintain and update website content to ensure it remains relevant and engaging.
• Drive brand awareness through targeted marketing initiatives.
• Develop lead generation campaigns to support business development activity.
• Monitor campaign performance and identify opportunities for continuous improvement.
• Work closely with internal stakeholders to understand different customer markets and tailor marketing activity accordingly.
• Confidently adapt marketing strategies to suit a wide variety of industries and target audiences.
• Manage marketing activity independently while balancing multiple priorities.

The Successful Candidate

• A minimum of 3 years’ experience in a hands-on marketing role.
• Experience within a B2B environment.
• Experience marketing SaaS products or software solutions.
• Strong knowledge of HubSpot or an equivalent CRM/marketing automation platform.
• Experience managing social media campaigns, particularly LinkedIn.
• Proven experience delivering lead generation and brand awareness campaigns.
• Excellent copywriting and content creation skills.
• Experience producing press releases and customer case studies.
• The ability to work independently and manage their own workload.
• Strong organisational and communication skills.
• A creative mindset with the ability to adapt marketing messages across a broad range of sectors.