PPC Manager

PPC Manager

  • Creative/Digital
  • Leeds

Role: PPC Manager

Salary: Circa £30,000 per annum depending on experience

Location: Leeds

Our client is an award winning full service digital marketing agency with offices internationally.

The role:

The role requires the ability to work across multiple clients websites, responsible for setting up and managing paid search campaigns for some UK’s leading brands.

Our client offers a paid search service including Google Ads and Microsoft Advertising.

Duties within the role include:

• Keyword research
• Campaign and account builds and restructures
• Building new campaigns in Google Ads and Microsoft Advertising
• Create compelling ad copy
• Competitor research and analysis
• Optimising campaigns to agreed budgets and targets
• Providing regular and ad hoc reporting on all aspects of performance
• Liaising with third party suppliers such as Google and Microsoft to ensure we are involved in all the latest Betas
• Making recommendations on improving client performance
• Ability to work within a team or on own initiative
• Ad copy and landing page testing
• Communication with clients via phone calls and meetings
• Ongoing testing and reporting
• Creation of client-facing and internal reports and adding commentary and insights
• Planning & forecasting (modelling)
• Training & mentoring of junior staff
• Assisting in new business forecasts and client presentations
• Liaising with internal teams within the agency
• Experience of using competitor analysis tools

The successful candidate:

Will have ideally at least 1.5/2 years’ experience working in a paid search environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment

– The role would suit a candidate with working knowledge of Google Marketing Platform and/or Marin/Kenshoo
– Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter and LinkedIn.
– Robust numerical and data analysis skills, with the ability to provide actionable recommendations.
– Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation.
– Meticulous attention to detail.
– Flexibility to support the demands of the agency and their clients.

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