When recruiting talent in your business your brand value and the candidate experience are a crucial part of an effective process.
Poor recruitment is costly in terms of impact on the bottom line, not to mention reputation. Additional costs resulting from a poor decision may include loss of productivity and negative effects on team morale.
Industry stats show that 74% of job seekers would talk to others about a negative experience with an organisation during the recruitment process. Given the potential impact on reputation, getting the candidate experience right is a top priority.
It’s a good idea to look at your process through the eyes of a candidate. Are the organisation’s culture and values clear? Do they demonstrate a strong brand and attract applicants who will be a good cultural fit?
Research suggests that businesses that build a culture on meaningful work, employee engagement, role and team/business fit, and strong leadership are outperforming their competitors and are likely to do better in attracting top talent.
Tips on enhancing the candidate experience:
- Involve your team – Candidates will get a better feel for culture in a business if they meet key people internally. It’s important for them to meet the Hiring Manager and in some cases Director. But also show them some of your key people who work at ground level.
- Communicate – keep all candidates updated on progress throughout the recruitment process. Top talent needs regular engagement from you. This demonstrates interest and how you operate as an organisation.
- Feedback – Provide all candidates with constructive feedback. Positive or negative to make the time spent with you as useful as possible. Research shows that 95% of unsuccessful candidates would reapply for a role with an organisation if the experience was positive and tell their friends.
If you can make the recruitment process open, informative and collaborative it affords candidates a real insight into the type of business you are and shows you care about creating a great work environment.
For support on recruiting top talent give us a call 01143211873.