PR Account Manager

Ref: 539

Role: PR Account Manager

Salary: £35,000-£40,000

Location: Hybrid/Fully Remote

Hours: Monday to Friday

Benefits: 

• Hybrid/Home working option
• Pension
• 28 days holiday entitlement 

Key tasks and responsibilities:

Client:

• Maintain and build on good relationships between the agency and our clients helping to maintain already strong relationships.
• Manage strategic direction of client accounts and ensure targets are met every month.
• Build and develop lasting relationships with our existing and target clients.
• Demonstrate thought leadership and sector expertise in all interactions with clients.
• Oversee the creation of strategic client plans to ensure achievable success across all clients.
• Ensuring the ongoing delivery of excellent, consistent service and measurable business results to clients.
• Taking responsibility for ensuring tasks are carried out to a high-quality standard; ensuring that clients are retained and that client relationships are deepened.
• Developing potential client relationships, partnering with new business efforts to develop marketing case studies and references.
• Exceptional written, verbal and presentation skills.

People:

• Maintaining the overall culture, tone and style of the agency, in line with its values.
• Helping to recruit and retain a high calibre team – inspire and nurture a motivational culture.
• Help to build, manage and inspire the team around you – doing brilliant work both internally and externally.
• Participating in performance reviews, setting objectives, undertaking ongoing staff development, and leading on initiatives.
• Identifying training needs where required.

New business and marketing:

• Identifying new opportunities; contributing strongly to lead generation and new business conversion activities.
• Proactively networking and expanding connections to establish a growing name and presence in B2B market; leveraging all suitable contacts to benefit business development.
• Driving proactive upselling of services and products to increase retainer and project revenue.
• Contributing to and/or leading presentations for new business.

Innovation:

• Keeping up to date with developments within the PR, social media and digital marketing industry and with all related communications methods e.g. webinars, video, podcast, new social channels and their relevance to the agency’s clients.
• Keeping abreast of industry sectors and developments to assess how the agency’s products and services may be of relevance to clients, and what new products and services to develop.

The Successful Candidate

Skills and Experience:

• 4-6 years agency experience
• Experience of managing clients
• B2B experience essential; knowledge of construction and manufacturing preferable.
• Proven experience overseeing the development of digital, creative and PR campaigns and delivering ROI to clients.
• Experience of managing a portfolio of 5-6 client accounts, including providing strategic counsel and advising the C-suite
• Commercially astute; the ability to manage client budgeting and working with a team to ensure results.
• Confident leading on new business and working to targets.
• Ability to support, develop and motivate a team.