Digital Marketing Executive

Ref: 204-JH

Role: Digital Marketing Executive

Salary: £30,000 – £36,000 Per Annum DOE

Location: Rotherham

Hours: Full Time

Benefits:

• Competitive salary based on experience.
• Ownership of digital growth across multiple consumer brands.
• Collaborative in-house marketing environment.
• Hybrid working following successful completion of probation.

The role:

Our client is recruiting for a commercially focused Digital Marketing Executive to support the growth of multiple B2C brands by increasing website traffic, online sales and customer engagement. You will deliver digital marketing activity across SEO, PPC, paid social, email and content while managing e-commerce websites and identifying opportunities to improve customer journeys and conversion rates.

Key Responsibilities:

• Plan and deliver digital campaigns focused on traffic, sales and ROI.
• Manage SEO activity including keyword research, on-page optimisation and content.
• Create, manage and optimise PPC and paid social campaigns.
• Manage e-commerce website content, products, promotions, blogs and landing pages.
• Identify and implement website and conversion improvements alongside the Digital Marketing Specialist.
• Plan and deliver customer acquisition and retention email campaigns.
• Create engaging, commercially focused content and campaigns.
• Monitor website and campaign performance using analytics tools.
• Report on traffic, online sales, conversions and marketing performance.
• Work collaboratively with the wider in-house marketing team.

The successful candidate:

• 2+ years’ experience within Digital Marketing, E-commerce or a similar role.
• Hands-on experience with SEO, PPC and paid social.
• Experience using Google Analytics, Search Console and Google Ads.
• Experience managing websites through WordPress, Shopify or similar CMS platforms.
• Strong copywriting and content creation skills.
• Commercially minded with a focus on measurable results and ROI.
• Excellent communication and organisational skills.
• Able to manage multiple campaigns and priorities effectively.

Key Performance Indicators:

• Website traffic and online sales growth.
• Improved website conversion rates.
• Increased organic search visibility.
• Return on advertising spend (ROAS).
• Successful and timely delivery of marketing campaigns.