Why job seekers are seeking out companies making a positive impact

Why job seekers are seeking out companies making a positive impact

Until recently, companies only had to worry about paying a candidate well and giving them sufficient holiday days.

In the past couple of years, there has been a significant shift, and job seekers are increasingly drawn to companies that prioritise making a positive impact on the world.

In line with #NationalEarthDay, we thought we would explore this new drive for candidates, looking at why they’re drawn to these companies and how businesses can make smaller changes to keep up with this shift.

The power of purpose

Long gone are the days when work was just about earning a living and it makes sense! We spend so much of our lives at work, that it’s not news that productivity soars when we’re in a job we love.

Research has found that Millenials and Gen Z in particular are searching for opportunities that provide meaning and fulfilment.

They are motivated by a desire to make a difference, whether it’s tackling climate change, advancing social justice, or promoting equality.

Alignment with values

For many job seekers, a company’s values and mission are non-negotiable factors in their employment decisions.

They want to be a part of a company whose goals resonate with their own – and we’ve found that this often leads to an increase in employee retention.

Companies that demonstrate a commitment to environmental sustainability, diversity and inclusion, or ethical business practices are more likely to attract top talent.

Employee engagement and retention

When employees feel connected to their organisation’s purpose, they are more engaged, productive, and loyal.

Moreover, employees who believe in their company’s mission are more likely to stay for the long haul, reducing turnover and saving on recruitment costs – bad news for us but fab news for you!

Attracting the next generation

You don’t have to be moving mountains to stand out in the current job market, there are small changes you can make as an organisation.

Here are some examples of things you can do:

Energy efficiency

  • Encourage employees to turn off lights and equipment when not in use
  • Set computers and other equipment to energy-saving modes when not in use

Waste reduction

  • Implement an office recycling initiative
  • Encourage the use of reusable items such as mugs and water bottles


  • Encourage car sharing, biking, or public transportation for commuting
  • Allow remote work to reduce the need for commuting altogether

Sustainable purchasing

  • Source your office supplies, furniture, and equipment from environmentally responsible companies

Employee engagement

  • Educate employees about the company’s environmental goals and initiatives – keeping them in the loop
  • Encourage employee suggestions for greener practices

Green partnerships and collaboration

  • Support local environmental initiatives and community projects
  • Partner with green companies and support them throughout the year

If you’re looking for support with your recruitment, or want to chat further about what candidates are looking for, get in touch with Glu today.

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