Business Development Manager

Ref: 825

Role: Business Development Manager

Salary: £55,000 (OTE £35,000 – £40,000)

Located: Sheffield

Hours: Hybrid – 3 days office 

Our client is looking for an experienced Business Development Manager with proven experience in HR or Payroll software sales.

The role: 

• Meet and exceed sales targets and KPIs for EduPay.
• Proactively generate outbound leads through calls, emails, and outreach to build a robust sales pipeline.
• Identify white space within your account base and engage senior stakeholders.
• Deliver persuasive, high-standard EduPay product demonstrations that highlight real-world value and compliance benefits.
• Own and manage the sales cycle end-to-end using a structured, value-led sales process.
• Maintain accurate forecasting and detailed CRM records.
• Keep up to date on payroll regulations affecting schools, market trends, and competitor activity.
• Collaborate with other teams within the company to identify cross-sell opportunities across the full software suite.
• Establish the company as a trusted partner by building strong relationships with key decision-makers at school and MAT level.
• Be a role model for Business Development Executives and support team growth through best practice sharing. 

The successful candidate:

• Proven experience in HR or Payroll software sales, ideally selling to education, HR, or finance sectors.
• Demonstrated ability to exceed ambitious sales targets in a fast-paced environment.
• Experience engaging with senior decision-makers and navigating complex deals.
• Strong commercial acumen and understanding of payroll/pension pain points in education settings.
• Strong understanding of Payroll & HR Solutions
• Ability to identify and act on market trends, regulatory changes, and customer needs within the school sector.
• Confident and empathetic approach to understanding the unique challenges of schools and MATs.
• Ability to apply a consultative sales approach that demonstrates clear ROI for customers.
• Excellent verbal communication and storytelling skills, particularly when running product demos.
• Gravitas to influence C-level stakeholders and win trust across varying seniorities.
• Highly organised and detail-oriented with strong pipeline management and forecasting discipline.